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020 _a9781259026416
020 _a1259026418
040 _coclc
082 _a658.8
_bRAM/M
100 _aRamaswamy, V S
_91235
245 0 _aMarketing Management Indian context, global perspective /
_cV. S. Ramaswamy, Visiting professor at IIM Bangalore, IIIT Bangalore and ENPC/IISIM (Kochi), S. Namakumari, Executive Trainer.
250 _a5th ed.
260 _bTata Mcgraw-Hill Education Private Limited,
_c2013.
_aNew Delhi:
300 _a788p
650 _aMarketing Management
700 1 _91291
_aNamakumari, S.
942 _cBK
_2ddc
_h658.8
_iRAM/M
_k658.8
_mRAM/M