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| 005 | 20201027160240.0 | ||
| 008 | 100729s2011 nyua b 001 0 eng | ||
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_a015544987 _2Uk |
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_aVarnali, Kaan _91364 |
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| 245 | 1 | 0 |
_aMobile marketing : _bfundamentals and strategy / _cKaan Varnali ; Aysegul Toker ; Cengiz Yilmaz |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2011. |
||
| 300 |
_axii, 163 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aDefining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing. | |
| 650 | 0 | _aTelemarketing. | |
| 700 | 1 |
_aToker, Aysegul _91455 |
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| 700 | 1 |
_aYilmaz, Cengiz _91456 |
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