000			01389cam a22002777a 4500
999			_c7965 _d7965
001			14581335
003			OSt
005			20200124112310.0
008			061003s2006 nyua b 001 0 eng d
010			_a 2006284078
020			_a9780198074120
040			_aOMB _cOMB _dBAKER _dDLC
042			_alccopycat
050	0	0	_aHF5823 _b.J48 2006
082			_a659.1 _bJET/A
100	1		_aJethwaney, Jaishri N. _91495
245	1	0	_aAdvertising management / _cJaishri Jethwaney, Shruti Jain.
250			_a2nd ed.
260			_aNew Delhi, New York : _bOxford University Press, _c2012
300			_axxi, 650 p. : _bill. ; _c24 cm.
505	0		_aIntroduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategy and planning process in advertising campaigns -- Consumer behavior and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising
650		0	_aAdvertising _xManagement.
650		0	_aAdvertising _zIndia.
700	1		_aJain, Shruti _91497
942			_2ddc _cBK _h659.1 _iJET/A _k659.1 _mJET/A