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999			_c7983 _d7983
001			17273844
003			OSt
005			20201027160425.0
008			120426s2013 nyua b 001 0 eng
010			_a 2012016995
020			_a9780415899284 (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.2 _b.W74 2013
082	0	0	_a658.83 _223 _bSIL/E
100	1		_91099 _aSilver, Lawrence S., _d1948-
245	0	4	_aThe essentials of marketing research / _cLawrence S. Silver
250			_a3rd ed.
260			_aNew York : _bRoutledge, _c2013.
300			_ax, 362 p. : _bill. ; _c27 cm.
500			_aRev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research.
650		0	_aMarketing research _vCase studies.
700	1		_aSilver, Lawrence S., _d1948- _91099
700	1		_aWrenn, Bruce _tMarketing research. _91100
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _h658.83 _iSIL/E _k658.83 _mSIL/E