000 01307cam a2200373 a 4500
999 _c7991
_d7991
001 17468580
003 OSt
005 20200107143831.0
008 120313s2012 ii a bs 001 0 eng
010 _a 2012337056
020 _a9788131760352
025 _aI-E-2012-337056; 80-90
035 _a(IN-NdUBS) 2012337056
037 _bLibrary of Congress -- New Delhi Overseas Office
040 _aDLC
_cDLC
_dDLC
042 _alcode
043 _aa-ii---
050 0 0 _aHD2346.I5
_bK37 2012
082 _a658.8
_bKAS/R
100 1 _aKashyap, Pradeep.
245 1 0 _aRural marketing /
_cPradeep Kashyap ; [foreword by Jagdish N. Sheth].
250 _a2nd ed.
260 _aDelhi :
_bPearson Education,
_c2012.
300 _axxv, 301 p. :
_bill. ;
_c28 cm. +
_e1 CD-ROM (4 3/4 in.)
500 _aAccompanied by: 1 CD-ROM containing video cases amd data tables.
500 _aIncludes statistical tables.
504 _aIncludes bibliographical references (p. 293-295) and indexes.
650 0 _aSmall business marketing
_zIndia.
650 0 _aTarget marketing
_zIndia.
650 0 _aRural industries
_zIndia.
906 _a7
_bcbc
_corigode
_d3
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_h658.8
_iKAS/R
_k658.8
_mKAS/R