000			01754cam a2200253 a 4500
999			_c8126 _d8126
001			17461616
003			OSt
005			20220723130825.0
008			120913s2014 njua b 001 0 eng
020			_a9789332558472
040			_coclc
082	0	0	_a658.8 _bKOT/P
100			_aKotler, Philip _91233
245	1	0	_aPrinciples of marketing / _cPhilip Kotler ; Gary Armstrong
250			_a15th ed.
260			_aUpper Saddle, N.J. : _bPearson, _cc2014.
300			_a732p
504			_aIncludes bibliographical references and index.
505	0		_aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
650		0	_aMarketing.
700	1		_aArmstrong, Gary _q(Gary M.) _91278
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _h658.8 _iKOT/P _k658.8 _mKOT/P