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| 999 |
_c8331 _d8331 |
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| 001 | 15924623 | ||
| 003 | OSt | ||
| 005 | 20200120122631.0 | ||
| 008 | 090928s2011 mauab b 001 0 eng | ||
| 010 | _a 2009039795 | ||
| 020 | _a9788131759394 | ||
| 035 | _a(OCoLC)ocn441947355 | ||
| 040 |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L5883 2011 |
| 082 | 0 | 0 |
_a658.8 _222 _bLOV/S |
| 100 |
_aLovelock, Christopher H. _91337 |
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| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a7th ed. | ||
| 260 |
_aDelhi : _bDorling Kindersly, _cc2011. |
||
| 300 |
_axxi, 683p. : _bill., map ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aCustomer services _xMarketing. |
|
| 700 |
_aWirtz, Jochen. _91339 |
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| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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